Client Awards

  • Inc. 5000 - fastest-growing private companies in America '14
  • - Top 50 Diversity Owned Businesses in Massachusetts for '15 and '13
  • SBA - Winner, Massachusetts Woman-Owned Small Business of the Year '14
  • Boston Business Journal -  Pacesetter Award: Fastest Growing Private Companies in New England '13, '12, '11, and '10
  • Commonwealth Institute - Top Women-Led Businesses in Massachusetts '14, '13, '12, '11, and '10
  • - Largest Women-Owned Technical Companies in New England, '10 

Summary Experience

Principal, James E. Herbert Associates, LLC     13 Years

Management Consulting Practice, providing actionable business, product, and marketing counsel to a diverse client base. Clients sell to businesses and governments at the state, Federal, and international levels.

Adjunct Marketing Professor, University of Massachusetts     Periodic   
Taught senior level business school classes in sales management and marketing.

Strategic Marketing Executive, GTECH-IGT     6 Years

Global IT Firm, $3+ billion sales, provides mission-critical transaction management systems, most notably the largest provider of government-sanctioned lottery systems in the world, on five continents. Defined and built strategic marketing organization. Built marketing groups including bid & proposals, market research, business intelligence, and an innovation think tank.  Maintained 80% win rate on contract bids.

Business Development Executive, Dynamics Research Corp. - Engility     12 Years   

Technology consulting firm, serving all military services and industry. Built and managed group to identify and qualify new business opportunities for diverse consulting practice groups within the firm. Managed the bid and proposal process through contract award. Consulted to U.S. Air Force program offices on weapons systems acquisition programs. Developed draft RFPs (SOWs and evaluation criteria) for awarding major contracts to aerospace/defense companies.


  • BS Economics and BA Political Science, University of Massachusetts, Amherst
  • MBA International Finance and Marketing, Boston University


​For over 30 years, Jim Herbert has helped technology and service companies improve their marketing, business development, and sales. He has helped to commercialize products and services and win major contracts/accounts with companies selling to governments and industry. Jim has also helped companies introduce new products and leverage core strengths to enter new markets, complete with go-to-market plans. Jim is a former executive with two major public companies, and for the past 13 years, has consulted to companies of all sizes.