Summary Experience

Principal, James E. Herbert Associates, LLC     16 Years

Management Consulting Practice, providing actionable business, product, and marketing counsel to a diverse client base. Clients sell to businesses and governments at the state, Federal, and international levels. As visiting Instructor at University of Massachusetts (Periodic), taught senior level business school classes in sales management and marketing. Co-founder and board member for two startups (artificial Intelligence and project management consulting).

Strategic Marketing Executive, GTECH (Now IGT)     7 Years

Global IT Firm, $3+ billion sales, provides mission-critical transaction management systems, most notably the largest provider of government-sanctioned lottery systems in the world, on five continents. Defined and built strategic marketing organization. Built marketing groups including bid & proposals, market research, business intelligence, and an innovation think tank.  Maintained +75% win rate on contract bids.

Business Development Executive, Dynamics Research Corp. (Now Engility)     12 Years   

Technology consulting firm, serving all military services and industry. Built and managed group to identify and qualify new business opportunities for diverse consulting practice groups within the firm. Managed the bid and proposal process through contract award. Consulted to U.S. Air Force program offices on weapons systems acquisition programs. Developed draft RFPs (SOWs and evaluation criteria) for awarding major contracts to aerospace/defense companies.


Jim Herbert provides actionable advice and leadership throughout the marketing and sales life cycle. He helps clients win and retain important accounts/contracts with governments (DoD, Federal, state, and international) and businesses. He helps clients improve their marketing and sales capabilities and processes; with a specialty in technical products, complex/intangible services, and mission-critical systems.

With over 30 years of direct experience, Jim built and led strategic marketing, sales support and bid/proposal groups for two major public companies. For the past 16 years as a consultant he brings that experience to clients of all sizes, on demand. Jim was a visiting instructor at University of Massachusetts, possesses an MBA, and has formal bid and proposal training (including the Shipley method). He is able to travel CONUS/OCONUS.